Sales automation
OutreachKits
Every cold call opens with something true about their business.
You give it a location and a business type and pick where to look — Google Maps or YouTube. It pulls back real businesses with their phone, email and website, or the channels working in that space. Each one gets an automated audit of its site, and when you are ready, an AI agent picks up the phone and pitches the lead for you.
At a glance
- Lead sources
- Google Maps + YouTube
- Outreach
- AI calling agent
- Prospect audit
- CWV · SEO · tech stack
- Free scrapes
- 5 a day
The shift
What it replaced
Before this existed
You bounced between a scraper, a spreadsheet, a site-audit tool and a dialer — losing the thread at every handoff and cold-calling people you knew nothing about.
After
One dashboard scrapes Maps and YouTube, audits each prospect’s site into a report, and puts an AI agent on the phone to work the lead — nothing exported between steps.
What you can check
- Maps + YouTube sourcing
- AI calling agent
- Free tier, no card
- 10+ companies using it
Fit
Where it fits, and where it does not
Outbound teams working local businesses
Maps and YouTube are the sources, so it fits best where prospects keep a public presence — trades, clinics, studios, agencies.
Anyone doing cold outreach with no team behind it
If there is no one to research prospects or make the first calls, the audit and the calling agent are the two hires you didn’t have to make.
Reps losing time to tool-switching
If discovery, auditing and dialling live in three or four separate apps today, the handoffs between them are the thing this removes.
Not built for
- Enterprise account-based selling into named target lists
- Teams whose prospects have no public web or Maps presence
- Anyone needing a full CRM rather than the top of the funnel
- Anyone who needs a person on the first call rather than an AI agent
In the wild
What people do with it
Web and SEO agencies
A call that opens with their own site
Pull the dental practices in one city, let the audit find the ones with no online booking and a slow site, and open the call with the thing you just found rather than with who you are.
Anyone testing a new vertical
Finding out whether a trade is worth working
Scrape one business type in one area and read the audits before you commit a month to it. What comes back tells you whether there is a common problem you can sell against.
Small sales teams
First-touch calls without a first-touch rep
The dialling nobody wants to do, and the part that gets dropped first when the week gets busy, happens anyway. Your people pick up the conversations that came back warm.
Creator and sponsorship outreach
Channels in one niche, contacted in one pass
YouTube as the source instead of Maps gives you the channels working in a space rather than the businesses. Same pipeline, different shape of prospect.
Architecture
How it holds
You set a location, a business type and a source. Google Maps gives you businesses with their phone, email and website; YouTube gives you the channels working in that trade. Every prospect is then run through an automated audit — Core Web Vitals, SEO, the tech stack the site is built on — which comes back as a report you can pitch straight from. And the calling isn’t a plain dialer: an AI outbound agent places the call and makes the case to the lead. One pipeline, not four tools joined by CSV exports.
Set the search
Tell it a location and a business type, and pick a source. Google Maps or YouTube — one gives you businesses, the other gives you channels.
Pull the leads
Maps comes back with real businesses and their phone, email and website. YouTube comes back with the channels working in that space. All of it lands in one list.
Audit and arm the pitch
Each prospect is run through an automated audit — Core Web Vitals, SEO, and the tech stack behind the site — and you get a report you can open the conversation with.
Let the agent call
The number the Maps scrape returned is the number it dials. An AI outbound agent phones the business owner and makes the pitch using what the audit turned up — nothing is exported to a separate dialer, and nobody looks anything up.
What it does
The decisions it is made of
Not a feature list. Each of these is a choice the build turned on, and each one was made against a cheaper alternative that would have worked until it did not.
Scrape where your buyers are
Give it a place and a business type, then choose Google Maps or YouTube. Maps returns businesses with their contact details; YouTube returns the channels working in that line of work.
Automated prospect audits
Every lead gets checked for Core Web Vitals, SEO and its tech stack, and the result comes back as a report — the thing that gives a cold call something real to open with.
An AI agent that makes the call
This isn’t just a dialer. An AI outbound agent phones the lead and makes the pitch, so first-touch calls still happen even when nobody on your side is free to make them.
Free to start
Five scrapes a day with no card up front, so you can pull and audit real leads before you decide to pay for anything.
In practice
The shape of what it produces
lead queue · sample
Dental practiceLeeds
No online booking · 4 reviews unanswered
Maps
HVAC contractorBristol
Site not mobile-responsive · no service-area pages
Maps
Fitness studioManchester
Posting weekly · no link in description
YouTube
Accountancy firmGlasgow
No HTTPS · contact page returns a 404
Maps
What a rep opens onto. The audit finding arrives on the same row as the prospect, so the call has something to open with before anyone dials.
Security
How your data is handled
You are the one making the calls
OutreachKits is the tool. You choose who to contact and what the pitch says, and under every marketing-call regime the obligations sit with the caller — which is you, not THWorks.
EvidenceNothing in the product contacts anyone on its own. Every call starts from your account.
Leads come from public business listings
Prospects are pulled from what businesses themselves publish on Google Maps and YouTube: the contact details they list so that people can reach them.
EvidenceEvery prospect carries its source, Maps or YouTube, on the record it arrived as.
Automated calling is regulated where you are
Rules on automated and AI-placed marketing calls differ by country, and several require prior consent or a check against a do-not-call register first. Which ones apply depends on where you are and where the business you are calling is. Worth settling before the first campaign rather than after it.
EvidenceUK: PECR, and the TPS and CTPS registers. US: the TCPA and state law. Canada: CASL and the National DNCL.
No audited certification
THWorks holds no SOC 2, ISO 27001, HIPAA or PCI DSS attestation, and OutreachKits is not covered by one. If your procurement requires it, we do not clear that bar today.
EvidenceStated here rather than left for you to find in a security questionnaire.
These are boundaries and mechanisms, not certifications. If your compliance team needs something in writing, ask us and you will get a direct answer rather than a badge.
Displaces
What it takes off the stack
A standalone scraping tool
Sourcing is the first step of the pipeline, not a separate subscription.
A site-audit or SEO checker
The audit arrives attached to the lead, which is the only place it is any use.
A dialer, and the person working it
An AI agent places the first-touch calls from the same row that holds the context for them.
The spreadsheet holding it all together
Contacts, audits and call context sit on one record instead of being copied between tools.
Gallery
Frames from the build
FAQ
OutreachKits, answered
The questions that come up about OutreachKits — what it does, how it is built, and what it takes to run it.
You give it a location and a business type and choose a source. Google Maps returns businesses along with their phone, email and website; YouTube returns the channels working in that space. Everything lands in one dashboard.
Each lead’s website is checked for Core Web Vitals, SEO and the tech stack it runs on, and you get a report from it. That report is what your outreach pitches on — a specific, real reason the call is worth their time.
An AI outbound agent does. When you hit call it phones the lead and makes the pitch for you, so first-touch outreach still happens when there is no one free to dial.
No. The free tier gives you five scrapes a day with no card, so you can pull and audit real leads before deciding to upgrade.
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