Web, mobile & MVPs
Product engineering
Complete products front to back — backend, web and mobile — from a first version scoped small enough to put in front of users to the architecture it grows into. Real deploys, not throwaway prototypes.
Typically built with
- Node.js / Express
- React.js / Next.js
- React Native / Expo / Flutter
- Ruby on Rails / Python
- TypeScript / GraphQL
- PostgreSQL
Scope
What this covers.
Rapid MVP build
A first version cut down to the one idea worth testing, and built properly enough to put in front of real users — not a demo that gets thrown away the week after.
Full-stack web
The whole web stack under one team: the backend and API, and a front end that is fast and accessible. Nothing falls down the gap between two vendors.
Cross-platform mobile
One codebase that ships to both iOS and Android, submitted to the app stores for you. Mobile stops being a second project with a second team.
AI-driven features
AI put where it earns its place in the product — a feature that does real work, not a chatbot bolted on because the category is hot.
A foundation that scales
Built so the first version becomes your v1, not the rewrite you do six months after raising. The architecture grows with the traction instead of buckling under it.
What gets cut
The hard part is not building it. It is deciding what not to.
A first version is defined by its exclusions. Scope gets cut at week one rather than argued about at week six, and what survives is the shortest path to something real users can actually use — on web or mobile — with the architecture to add the rest once you know which of it matters.
scope · sample
- Email + password sign-in — in version one
- SSO, SAML, SCIM provisioning — cut from version one
- One core workflow, end to end — in version one
- Workflow templates and duplication — cut from version one
- Take a payment — in version one
- Multi-currency and tax rules — cut from version one
- Admin can see every account — in version one
- Role-based permissions matrix — cut from version one
- Usage analytics dashboard — cut from version one
- Mobile app — cut from version one
- Public API + webhooks — cut from version one
- White-label theming — cut from version one
4 of 12 ship first · the rest are decisions, not deletions
Boxes on a page. Hours, not days — its only job is to be argued with.
The same layout, wired end to end. Enough to watch someone fail at it.
Create a shipment
In front of people who did not build it, while the idea still matters.
Illustrative · order of work, not a timetable
Everything cut is a decision on a list, not a thing nobody thought of.
Built here
The products we sell, we built.
Three of the products on this site are ones we designed, built and run ourselves, front to back. They are the closest thing to a reference you can click through right now.
Trading product
TraderOps
A trading platform — backtest, paper-trade and run live on one engine, across eight Indian brokers. Web app, backend and broker integrations, all ours.
AI outbound
OutreachKits
An outbound tool that finds prospects, audits each site, and puts an AI agent on the call — dashboard, pipelines and telephony in one product.
LLM web app
IdeaValidator
A plain-language idea in, a scored and structured read out, in three steps. A small product built end to end around an LLM.
How the work runs
The order things happen in.
Scope gets cut at week one rather than argued about at week six. Progress is visible daily, and a change to the shape of the build is a re-spec rather than something that quietly absorbs the schedule.
Cut scope to the one thing that proves the idea
Ship to real users fast, instrument from day one
Build on a foundation that scales instead of throwaway code
Iterate weekly on real usage and feedback
How it gets built
One team, in front of users early.
Interface, API, data and the mobile app get built by the same people — and a first version is worth building only if someone outside the room uses it while the idea still matters.
Before you ask
Questions we get.
How fast can you build an MVP?
It depends on scope, and cutting the scope is the first piece of work. What we commit to is a first version narrow enough to put in front of real users while the idea still matters, with a date agreed before we start rather than discovered on the way.
Is the MVP throwaway code?
No — we build on a clean, scalable foundation (Rails / Node / React) so your MVP becomes your v1 and grows with traction instead of needing a rewrite.
Do you build mobile apps too?
Yes — one codebase for both iOS and Android, built with React Native or Flutter, and we handle the signing, the release setup, and submission to both app stores.
Can you add AI features?
Yes — AI is core to what we do. We build LLM features, AI agents, and automation into products where they create real value.
Do you work with non-technical founders?
Yes — many of our clients are non-technical founders. We handle product, engineering, and the technical decisions so you can focus on customers and fundraising.
Is a custom build overkill for us?
Sometimes. If a no-code tool or an off-the-shelf app covers what you need, that is cheaper and we will say so. This is for when the product is the thing you are building the company around, and it has to be yours — the data, the logic and the experience — rather than rented.
Next to this
This work is usually not on its own.
AI & Automation
AI Agents, RAG & Data Systems
Agents and retrieval over your own documents, built to run unattended — so an answer traces back to where it came from, with the monitoring and fallbacks that implies.
Growth
Digital Marketing & Growth
Campaigns, content and the automation that keeps them running without a standing team.