One workspace for finding, qualifying and contacting leads

THWORKS built OutreachKits — a unified lead-generation and outreach platform built to 'find leads where your customers already are.' It scrapes business prospects from Google Maps and YouTube, applies AI to score each lead's quality, runs an automated website audit to surface talking points, and lets sales teams call prospects directly — all consolidated into one dashboard instead of stitching together four tools. A free tier offers five scrapes per day with no credit card required, and the platform reports a +24.5% conversion improvement.

Our own product

The OutreachKits dashboard: a lead queue with qualification state per row.
The lead queue. Each row carries its own qualification state, so a rejected lead stays visible with the reason attached rather than disappearing.

The client

Our own product

Industry
B2B sales & lead generation

Challenge

The Challenge: A Fragmented Discover → Qualify → Contact Workflow

Sales and agency teams waste hours moving between a scraper, a spreadsheet for qualification, an audit tool, and a separate dialer. The fragmentation lets leads go cold, loses context between steps, and leaves reps unable to tell which prospects are actually worth calling.

The fastest path to a booked meeting is contacting a qualified prospect while intent is fresh. OutreachKits needed to collapse the entire discover → qualify → audit → contact workflow into one place so a rep could go from a raw search to a live call without switching apps.

Solution

Our Solution: One Continuous Pipeline From Search to Call

OutreachKits pairs targeted scrapers for Google Maps and YouTube with an automated website-audit module that inspects each prospect's web presence to generate concrete outreach hooks. A built-in calling module closes the loop, dialling the number the scrape returned — all served from a single React dashboard.

We designed the platform around one uninterrupted pipeline: a search yields prospects, the audit arms the rep with specifics, and an AI calling agent acts on them immediately. A free-tier scrape budget lowers the barrier to first value, driving activation before upgrade.

Calls we would still defend

  • One record per prospect — contact details, audit findings and call context sit on the same row rather than being copied between tools.

  • Automated website audits — each lead is enriched with an audit that surfaces concrete, personalised talking points for outreach.

  • Built-in calling — contact happens inside the same dashboard, eliminating the export-to-dialer handoff that loses context and momentum.

  • Frictionless free tier — five daily scrapes with no credit card let users reach value before committing.

Results

Results: Four Tools Collapsed Into One, +24.5% Conversion

Before

Reps hopped between a scraper, a spreadsheet, an audit tool, and a dialer — losing context at every handoff and calling unqualified leads.

After

One dashboard scrapes, AI-scores, audits, and dials — reps work only high-fit prospects and reach out while intent is fresh, lifting conversion by 24.5%.

24%

Conversion Improvement

Reply-to-lead conversion lift once sequences were scored

4-in-1

Tools Replaced

Sourcing, enrichment, sequencing and tracking, in one workspace

Minutes

Time to First Lead

From sign-up to a first scored lead in minutes

FAQ

The questions this one raises

What was actually built, the constraints it had to meet, and what we would do differently.

  • It scrapes business prospects directly from Google Maps and YouTube — sources where target customers already maintain a public presence — then consolidates them into one dashboard for auditing and outreach.

  • Every prospect gets an automated website audit — Core Web Vitals, SEO and the tech stack behind the site — and that report is what you read. OutreachKits does not rank or score the list for you; it gives you a specific, checkable reason each call is worth making.

  • OutreachKits automatically audits each prospect's website to surface concrete issues and talking points, giving reps personalised, specific hooks for their outreach rather than generic scripts.

  • Yes. A built-in calling feature lets reps dial prospects directly from the dashboard, so the entire find → qualify → contact flow happens in one place without switching to a separate dialer.

  • No. The free tier includes five scrapes per day with no credit card required, so you can find and qualify leads before deciding to upgrade.

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