Where does OutreachKits find leads?

It scrapes business prospects from Google Maps and YouTube and consolidates them into one dashboard.

How does the AI lead scoring work?

An AI model scores each prospect on fit and quality so reps work a prioritised list and focus only on leads worth contacting.

Can I contact prospects inside the platform?

Yes — a built-in calling feature lets reps dial prospects directly from the dashboard.

What kinds of case studies are published here?

Deep-dives on AI agents we have shipped: voice AI for telecalling, dental, real-estate, and travel concierge use cases; multi-modal chatbots; content-automation pipelines; cross-cultural tone-checkers; Reddit lead-capture; and ScrapCRM. Each walks through architecture, decisions, and measurable outcomes.

How are case studies different from blog posts?

Case studies are anchored to a specific shipped product with a real client, real metrics, and a real testimonial. Blog posts are commentary, opinions, and engineering notes that are not tied to a single project.

What stack do you typically use for AI agents?

It depends on the constraints. Common picks: ElevenLabs or Twilio for voice; OpenAI, Anthropic, or open-weight models for the LLM layer; n8n or custom orchestration for the agent loop; Postgres and Redis for state; plus the integration layer (CRMs, calendars, telephony) tailored per project. Each case study lists the exact stack.

Can I use these as a buying signal for my own AI build?

Yes — that is exactly what they are for. Each one names the problem we were solving, the architecture we chose and why, and the measurable result. If your situation rhymes with one of them, that is a strong indicator we can help.

How do I start a conversation about a similar build?

Email contact@thworks.org with the case study that is closest to what you are trying to ship, plus your top three unknowns. We will book a 30-minute scoping call and return with a concrete plan, timeline, and price.

OutreachKits dashboard showing leads scraped from Google Maps and YouTube with AI quality scores, website audits, and built-in calling.

All Case Studies

B2B Sales & Lead GenerationAI & Machine LearningFull-Stack DevelopmentSales Automation

OutreachKits: Find, Qualify & Reach Out — All in One Kit

An AI outreach platform that scrapes prospects from Google Maps and YouTube, scores lead quality, audits their websites, and dials them from one dashboard — lifting conversion 24.5%.

+24.5%Conversion Lift

Maps + YouTubeLead Sources

5Free Scrapes / Day

4-in-1Tools Replaced

THWORKS built OutreachKits — a unified lead-generation and outreach platform built to 'find leads where your customers already are.' It scrapes business prospects from Google Maps and YouTube, applies AI to score each lead's quality, runs an automated website audit to surface talking points, and lets sales teams call prospects directly — all consolidated into one dashboard instead of stitching together four tools. A free tier offers five scrapes per day with no credit card required, and the platform reports a +24.5% conversion improvement.

The Challenge: A Fragmented Discover → Qualify → Contact Workflow

Sales and agency teams waste hours moving between a scraper, a spreadsheet for qualification, an audit tool, and a separate dialer. The fragmentation lets leads go cold, loses context between steps, and leaves reps unable to tell which prospects are actually worth calling.

The fastest path to a booked meeting is contacting a qualified prospect while intent is fresh. OutreachKits needed to collapse the entire discover → qualify → audit → contact workflow into one place so a rep could go from a raw search to a live call without switching apps.

Our Solution: One Continuous Pipeline From Search to Call

OutreachKits pairs targeted scrapers for Google Maps and YouTube with an AI scoring layer that ranks each lead by fit and quality. An automated website-audit module inspects each prospect's web presence to generate concrete outreach hooks, and a built-in calling module closes the loop — all served from a single React dashboard.

We designed the platform around one uninterrupted pipeline: a search yields prospects, AI scores and prioritises them, the audit arms the rep with specifics, and the dialer lets them act immediately. A free-tier scrape budget lowers the barrier to first value, driving activation before upgrade.

Key Technical Decisions

AI lead scoring: every scraped prospect is ranked so reps spend time only on high-fit leads instead of working an unsorted list.

Automated website audits: each lead is enriched with an audit that surfaces concrete, personalised talking points for outreach.

Built-in calling: contact happens inside the same dashboard, eliminating the export-to-dialer handoff that loses context and momentum.

Frictionless free tier: five daily scrapes with no credit card let users reach value before committing.

Results: Four Tools Collapsed Into One, +24.5% Conversion

24.5%

Conversion Improvement

4-in-1

Tools Replaced

Minutes

Time to First Lead

Before

Reps hopped between a scraper, a spreadsheet, an audit tool, and a dialer — losing context at every handoff and calling unqualified leads.

After

One dashboard scrapes, AI-scores, audits, and dials — reps work only high-fit prospects and reach out while intent is fresh, lifting conversion by 24.5%.

Technology Stack

Next.js / ReactDelivers a fast, real-time dashboard where scraping, scoring, auditing, and calling all live in one responsive interface.

AI Lead Scoring (LLM)Ranks each scraped prospect by fit and quality so reps focus only on leads worth contacting.

Scraping PipelineTargeted extraction from Google Maps and YouTube surfaces prospects where they already have a public presence.

Website Audit EngineAutomatically inspects each prospect's site to generate concrete, personalised outreach hooks.

Telephony IntegrationBuilt-in calling closes the loop so outreach happens in-app without exporting to a separate dialer.

"OutreachKits replaced four tools in our stack. We find leads on Maps and YouTube, the AI tells us who's worth calling, and we dial them right there. Our conversion jumped noticeably in the first month."

Growth LeadFounder, B2B Outreach Agency

Frequently Asked Questions

Common questions about this project and our approach.

It scrapes business prospects directly from Google Maps and YouTube — sources where target customers already maintain a public presence — then consolidates them into one dashboard for scoring, auditing, and outreach.