Where does OutreachKits find leads?

It scrapes business prospects from Google Maps and YouTube and consolidates them into one dashboard.

How does the AI lead scoring work?

An AI model scores each prospect on fit and quality so reps work a prioritised list and focus only on leads worth contacting.

Are these projects shipped to production, or sample work?

All shipped to production for paying clients. WazirX serves 15M+ users. Bru Finance, QuantLeap, Tanx, ShibaSwap, and the rest are live products with real users.

How is a "Project" different from a "Case Study"?

Projects are the portfolio: what we shipped, for whom, and on what stack. Case Studies are deep-dive write-ups focused on a specific problem and the engineering decisions behind it. Start with Case Studies for depth, Projects for breadth.

Do you only work on FinTech and Web3?

No. The portfolio also covers AI marketing analytics, customer journey mapping, email marketing AI, influencer platforms, SEO automation engines, and social-media automation. AI automation is one of three core service pillars.

Can I share or reference these projects in due diligence?

Yes. Each project page lists the challenge, solution, results, and stack with named technologies. For reference calls or case-study materials beyond what is published, email contact@thworks.org with the project name.

How do I start a similar project?

Email contact@thworks.org with the project that most closely matches what you are trying to ship, plus your top three unknowns. We will book a 30-minute scoping call and return with a concrete plan, timeline, and price.

OutreachKits dashboard showing scraped leads from Google Maps and YouTube with AI quality scores, website audits, and built-in calling.

All Projects

B2B Sales & Lead GenerationAI & Machine LearningFull-Stack DevelopmentSales Automation

OutreachKits: Find, Qualify & Reach Out — All in One Kit

Built an AI outreach platform that scrapes prospects from Google Maps and YouTube, scores lead quality, audits their websites, and dials them — from a single dashboard.

+24.5%Conversion Lift

Maps + YouTubeLead Sources

5Free Scrapes / Day

All-in-oneWorkflow

THWORKS built OutreachKits, a unified lead-generation and outreach platform that finds customers where they already are. It scrapes business prospects from Google Maps and YouTube, applies AI to score each lead's quality, runs an automated website audit to surface talking points, and lets sales teams call prospects directly — all consolidated into one dashboard instead of stitching together four separate tools. A free tier offers five scrapes per day with no credit card required.

The Challenge

Sales and agency teams waste hours moving between a scraper, a spreadsheet for qualification, an audit tool, and a separate dialer. The fragmentation means leads go cold, context is lost between steps, and reps can't tell which prospects are actually worth calling.

The fastest path to a booked meeting is contacting a qualified prospect while intent is fresh. OutreachKits needed to collapse the entire discover → qualify → audit → contact workflow into one place so a rep could go from a raw search to a live call without switching apps.

Our Solution

OutreachKits pairs targeted scrapers for Google Maps and YouTube with an AI scoring layer that ranks each lead by fit and quality. An automated website-audit module inspects each prospect's web presence to generate concrete outreach hooks, and a built-in calling module closes the loop — all served from a single React dashboard.

We designed the platform around one continuous pipeline: a search yields prospects, AI scores and prioritises them, the audit arms the rep with specifics, and the dialer lets them act immediately. A free-tier scrape budget lowers the barrier to first value, driving activation before upgrade.

Key Technical Decisions

AI lead scoring: every scraped prospect is ranked so reps spend time only on high-fit leads instead of working an unsorted list.

Automated website audits: each lead is enriched with an audit that surfaces concrete, personalised talking points for the outreach.

Built-in calling: contact happens inside the same dashboard, eliminating the export-to-dialer handoff that loses context and momentum.

Frictionless free tier: five daily scrapes with no credit card let users reach value before committing.

Results

24.5%

Conversion Improvement

4-in-1

Tools Replaced

Minutes

Time to First Lead

Before

Reps hopped between a scraper, a spreadsheet, an audit tool, and a dialer — losing context at every handoff and calling unqualified leads.

After

One dashboard scrapes, AI-scores, audits, and dials — reps work only high-fit prospects and reach out while intent is fresh, lifting conversion by 24.5%.

Technology Stack

Next.js + ReactDelivers a fast, real-time dashboard where scraping, scoring, auditing, and calling all live in one responsive interface.

AI Lead Scoring (LLM)Ranks each scraped prospect by fit and quality so reps focus only on leads worth contacting.

Scraping PipelineTargeted extraction from Google Maps and YouTube surfaces prospects where they already have a public presence.

Telephony IntegrationBuilt-in calling closes the loop so outreach happens in-app without exporting to a separate dialer.

"OutreachKits replaced four tools in our stack. We find leads on Maps and YouTube, the AI tells us who's worth calling, and we dial them right there. Our conversion jumped noticeably in the first month."

Growth LeadB2B Agency, OutreachKits Customer

Frequently Asked Questions

Common questions about this project and our approach.

It scrapes business prospects directly from Google Maps and YouTube — sources where target customers already maintain a public presence — then consolidates them into one dashboard.